Kaplan Test Prep Spot Illustration System

My role

Reimagining Brand Spot Illustrations was one of my favorite projects so far, I had the opportunity to step into the assignment and adjust existing concepts to align with the new Kaplan Style Guide. According to our new brand guidelines, we wanted to achieve simplicity, symbolism,and cleverness using geometric shapes.

Evolution

The spot illustration system was evolving even before I joined the team. The concept was to create scalable and reusable assets for many different kinds of web pages, on the base of the basic shapes - circle, square, and triangle.


Final Public Usage

The Spot Illustration system was received very enthusiastically by the general public and business stakeholders. Overall the project is a great success and became one of the most recognizable parts of Kaplan branding. Thanks to that you can find Spot Illustrations through the entire experience.