By watching our test users use and fumble through the product or even just imagining using it, I quickly identified areas, where the app is not simple or clear.
I also made a commitment to make simplicity my top priority from day one and filtered every wireframe and piece of copy through the questions: Is it simple enough? Is there anything we could simplify further?
I created an alternative version of our product, introduced it to different users and compared the results to see which of the screens perform better.
Sign Up flow is split into multiple steps, starting with creating an account. When we get the basic information about a new user, we offer them optional steps like selecting a place, a time and cause they want to support.